Ever feel like you’re spinning your wheels when it comes to marketing your business? If you’re not getting the results you want with your current marketing efforts, it may be time to consider a new opportunity – a Promotion Opportunity!

A promotion opportunity can be found by identifying ways of reaching your target audience, then looking for the right "opportunity" to reach them. To get started, you will want to think about what types of marketing activities are realistic for you. If you’re a small business, then chances are that you won’t be running a series of network television ads. But what other opportunities exist for you? Can you offer a coupon? Is your web site listed in Google? Can you sponsor a local event in your community?

The key to finding a good promotion opportunity is to first think about your target audience. Look for groups of people with something in common. For instance, an auto insurance company might divide some of its customers into groups like teenagers/high-risk drivers, or families with more than one car. Both of these groups clearly have different insurance needs, so the company would probably want to offer separate types of insurance policies to each of them. For your business, decide on which groups of customers you want to target, then look for the best methods of reaching each group (the method for reaching teenagers, for example, would be different from the method used for reaching soccer moms).

Another way to find a good promotion opportunity is to look at what marketing strategies your competition already uses, then look for “gaps.” Do they advertise? If so, where do they place ads? Do they have a web site? Is it listed in the search engines? The “gaps” in their marketing could provide you with a great opportunity to get your business noticed. For example, if a competitor’s web site is outdated or old, this could be an opportunity for you to add new features to your company web site, like online shopping or uploading new coupons.