Master data management solution, Purisma Data Hub v3.0, increases ability of enterprise business users to optimize use of integrated information about customers, suppliers, or other disparate records. Along with capabilities for team-based data governance, running what-if data scenarios, and arranging data in customized hierarchies, software offers flexibility for creating multiple views of master data for different groups while maintaining consistent, core definition of customer.

REDWOOD CITY, Calif., March 26 - Purisma(TM) today announced Purisma Data Hub 3.0, the latest version of its master data management (MDM) solution that combines high-end data accuracy with exceptional ease of use. Purisma Data Hub 3.0 increases the ability of enterprise business users, such as those in marketing, sales or purchasing to maximize their use of integrated information about customers, suppliers, or other currently disparate records. Purisma Data Hub 3.0 is available immediately ith new team-based data governance capabilities, enterprises have even greater ability to manage a unified definition of their master data across the enterprise with an easy-to-use interface that coordinates team activities. Purisma Data Hub 3.0 also provides the business with unprecedented flexibility in creating multiple views of master data for different groups while still maintaining a consistent, core definition of the customer. Moreover, the ability to run "what-if" data scenarios and to arrange data in customized hierarchies increases data visibility and accessibility for business managers and analysts who use it for planning and to drive daily business decisions. In a related release, Purisma today also announced a new family of Business Data Appliances, the industry's first software appliances for the MDM market that make it easy for enterprise departments and lines-of-businesses to instantly launch their own MDM initiatives (see "Purisma Business Data Appliances Offer Industry's First "Instant-On" Master Data Capability").

"MDM offerings continue to proliferate and evolve incrementally. One of the next major advances will be in making it easier for enterprises to govern and leverage the data that they put into these systems, so as to make better business decisions more rapidly," said John Radcliffe, research vice president at Gartner. "It's not just about investing in technology to create high quality data. It's also about how you use that data to meet business challenges and gain competitive edge."

"There has been a very favorable response to our Purisma deployment and the 360-degree view of customers it delivers," said Carlos E. Galarce, Senior Vice President and Chief Information Officer, INFOR. "Purisma Data Hub provides our data team with immediate access to complete and reliable customer information, which is critical for maximizing our sales opportunities. A better understanding of our customers' demographics, purchase trends, and support needs contributes to our competitiveness and top-line success."

Key Features of Purisma Data Hub 3.0

Team Based Data Governance

Solving the master data management challenge requires more than just great technology. MDM projects must also address the people and process side of the equation. For many large companies, this may require large teams of data stewards that are working together cooperatively. Purisma Data Hub 3.0 enables several key concepts required by industry best practices in data governance. First, not all of an organization's customers are of equal importance and therefore not all customer records should be given the same attention. Purisma enables business users to prioritize workloads to get the best return for their efforts. The solution also allows users to delegate tasks across a team of data stewards with different degrees of expertise and provides a workflow approval process that insures that only approved changes take effect. In addition, Purisma Data Hub provides a central location from which all MDM decisions and issues can be documented and tracked. And Purisma's data governance solution is versatile and can scale to meet any data management need-from companies that want to invest minimal data stewardship to companies that want to equip and manage large teams of data stewards.